🔹 Meta Ads (formerly Facebook Ads)

Meta Ads are the advertising tools provided by Meta Platforms, which include: Facebook, Instagram, Messenger, Audience Network (partnered apps & websites)

What You Can Do with Meta Ads:

Target specific audiences based on demographics, location, interests, behaviors, and even life events (e.g., recently engaged or just had a baby).Create ad formats like photo ads, video ads, carousel ads (multiple images), story ads, and more.Run campaigns for brand awareness, leads, sales, website traffic, app installs, and more.Use the Meta Pixel to track visitors on your website and retarget them with ads.

✅ Great for: Social media visibility, brand engagement, retargeting, and highly visual campaigns.

🔹 Google Ads

Google Ads (formerly Google AdWords) are paid ads that show on:

Google Search resultsYouTubeGmailGoogle Display Network (millions of websites, blogs, and apps)

What You Can Do with Google Ads:

Search Ads: Show up when users search specific keywords on Google (e.g., “maternity photographer near me”).Display Ads: Visual ads that show on websites that partner with Google.Video Ads: Ads that appear before, during, or after YouTube videos.Shopping Ads: Ideal for e-commerce stores with product listings.

✅ Great for: Capturing high-intent users who are actively searching, as well as broader awareness through YouTube and Display Ads.Video